Designer at Brandfire Marketing Agency; major clients included Mattel, OLG, Schwinn and Butterball.
Lottery Marketing Designer at OLG. Major achievement was creating a first-time Lottery Brand Standards guide for over 25 lotteries/brands.
Former managing design direction for online brands including Toronto Life, Fashion Magazine, Torontoist, Canadian Family and Weddingbells. This includes designing and branding for such national clients as Browns, LCBO, Cuisinart, Huggies, Luminato, Rimmel and Birks. Received an award for best website design through Canadian Online Publishing Awards and also received the Chairman’s award from St. Joseph Media for outstanding performance and customer commitment. Nominated for three National Magazine Awards for online art direction.
Extensive experience managing teams of diverse personalities in deadline driven environments and leading cross-functional team collaboration.
Toronto, ON // 2014-2015
Responsible for design and production in print and digital media.
OLG Lottery Brand Standards Guide
Created from scratch, the Lottery Brand Standards Guide is key to protecting and displaying the very best versions of each brand. This 65 page manual was distributed to each designer and advertising agency that dealt with any lottery brands.
LEAD UX DESIGNER, TORONTO LIFE MAGAZINE ONLINE
Toronto, ON // 2009-Present
Lead designer for both Sales and Editorial digital department. Created interactive content for one of Canada’s most popular websites. Worked with print and digital sales representatives resulting in a high-ratio of long-term, returning clients that resulted in hundreds of thousands of dollars in revenue and highest page views in the site’s history.
TORONTO LIFE HOMEPAGE REDESIGN
Increased daily page views by nearly 50,000, conversion rates by 60% through responsive design and responsive newsletter redesign. Nominated for a National Magazine Award for Best Site Design, 2014.
Collaborated with producers and developers to design and implement a Toronto Film Festival package that successfully increased traffic by 75%, exceeding the Film Festival’s site. Nominated for a National Magazine Award for Best Online Package, 2014.
Honored with most page views in the history of Torontolife.com.
TORONTO LIFE IPAD EDITION +iPHONE APPS
Integrated components to engage users through a combination of Toronto Life reviews and user recommendations.
LEAD UX DESIGNER, FASHION MAGAZINE ONLINE
Toronto, ON // 2009-Present
Lead design direction and collaborate on strategic direction for Fashion Magazine online’s presence across web, mobile, digital data visualization, and social media platforms. Manage creative staff to recreate Fashion’s online brand. Build, mentor, and diversify creative team across web, print, branding, illustration, multi-media, video and mobile disciplines.
HOMEPAGE REDESIGN + iPad Edition (coming soon)
INTERACTIVE DESIGNER, ST. JOSEPH MEDIA
Toronto, ON // 2007-2010
Interactive designer and lead creative. Creating identities (logo/branding design), interactive web site design, and Flash animation. Collaborative work, company research, client meetings, and creative presentations for clients such as Browns, Cuisinart, Huggies, Rimmel, Birks and Mastermind Toys.
INTERACTIVE ART DIRECTOR & FRONT-END DEVELOPER; FREELANCE
Toronto, ON // 2007-present
Successfully runs a business designing and developing responsive websites, microsites, sales pitches, ads, e-newsletters, mobile apps, wireframes and much more. Work both in-house and off-site contracts, with well-known, high-profile clients